AFX Strengthens International Trade by Connecting Importers and Exporters with Security, Agility and Strategic Validation

In international trade, opportunity only becomes business when trust is properly built. For AFX, connecting importers and exporters is not only about bringing demand and supply together. It is about creating a safer, faster and more reliable environment for negotiations to advance with clarity, discipline and confidence.

AFX’s objective is to make the international trading market more secure, agile and trustworthy. One of the company’s key operational strategies is based on a complete validation process involving institutional, operational and financial requirements from each party. Only after both sides are validated under compliance standards does the negotiation move forward.

This methodology was developed by AFXCorp founder Caroline Hirasaka, who created a validation structure designed to allow negotiations to advance directly, with less exposure to risk and greater strategic alignment between buyers and sellers.

A recent example of this approach was the connection between European demand and Brazilian supply in the coffee sector. This week, the export representative of Café Odebrecht, a company with more than 20 years of experience in the market, welcomed its importing client, Stimcon Sp. z o.o., based in Poland, to align business strategies, commercial agreements and expectations for the upcoming crop.

The meeting included sample analysis, warehouse visits, technical discussions, visits to producing farms and negotiations designed to create advantages for both sides. More than a commercial agenda, the visit represented the practical execution of AFX’s purpose: integrating international demand and supply through direct, validated and strategic relationships.

Brazil continues to play a major role in the European coffee market. Recent World Bank WITS data shows that Brazil exported more than 15 million kilograms of green coffee to Poland in 2024. In Europe, Brazilian coffee is widely used in blends that balance aroma, body and flavor, especially in large roasting and redistribution markets such as Germany, Italy and Belgium. Brazil remains highly competitive because it offers scale, quality, consistency and pricing conditions aligned with the needs of the European coffee industry.

As Caroline Hirasaka states:

“We believe that great business is built through disciplined decisions, controlled execution and long-term vision. Every relevant transaction carries more than commercial value. It carries reputation, continuity and the responsibility to protect what has been built while preparing for what comes next.”

AFX remains committed to integrating demand and supply chains around the world from end to end, connecting qualified importers and exporters through security, compliance and strategic execution.